Podcasts represent an alternative to traditional talk radio since they can be much more specific. They can be humorous, educational, inflammatory - you get the idea. In fact chances are you have listened to a podcast or two.
Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.
Here are some tips from Google that can help you up your game and make sure that you are using the right keywords to achieve your business objectives.
There are four tools that you should be using in order to gain better insights into your customers: Google Surveys, Google Trends, Google Shopping Insights, and Google Correlate.
The better you do with paid search, the more money your business is going to earn, here's how Google calculates ad rank.