Influencers are the new media, therefore using influencers to spread your message is the new digital marketing. I'm not going to give you a listicle of 5 ways to optimize your influencer marketing, nor am I going to give you a bunch of case studies about what works best. Instead I hope to shed light … Continue reading How To Master Influencer Marketing in 2017
For the first time, Europe's biggest tech and digital conference descended on warm Lisbon instead of rainy Dublin. Originally from the Emerald Isle, Web Summit had simply gotten too big, putting a strain on Dublin's infrastructure. Portugal, and Lisbon in particular, has been eager to pull in startups to fuel new growth into their economies. It … Continue reading Highlights from Web Summit 2016 in Lisbon
The waves of the rising tide lap quietly at the dry sand in the clear darkness of a starry night. Black and infinite, the sea is nearly asleep like most of the residents in the dark houses that stud the beach of southern Brittany. Cold sand touches our toes from the edges of our … Continue reading Pokemon Go: Joy, Exercise, and the Biggest Digital Marketing Opportunity Ever?
Ever since the first banner ad was published 22 years ago by AT&T, the web has seen an evolution of advertising speeding along at a breakneck velocity. Today the opportunities to reach consumers in the digital space are nearly without limits. Technology has become so pervasive and at the same time so powerful - a … Continue reading Display Advertising: Everything You Need To Know