Brands and Podcasting: A New Opportunity

Podcasts represent an alternative to traditional talk radio since they can be much more specific. They can be humorous, educational, inflammatory - you get the idea. In fact chances are you have listened to a podcast or two.

Brands in the Era of Privacy

Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.

How to Use Google to Better Understand Your Customers

There are four tools that you should be using in order to gain better insights into your customers: Google Surveys, Google Trends, Google Shopping Insights, and Google Correlate.