There are four tools that you should be using in order to gain better insights into your customers: Google Surveys, Google Trends, Google Shopping Insights, and Google Correlate.
The better you do with paid search, the more money your business is going to earn, here's how Google calculates ad rank.
When a consumer has opted to provide their data and real-time location information, brands need to think about all the ways they can use this data to make the customer experience more personalized and relevant.
From sending a tailored promotion when a customer enters a retail store to powering order-ahead food delivery, geofencing plays a key role in making mobile apps contextually aware.
The interactive audio format opens a whole new frontier in digital advertising - one better for both consumers and advertisers.