The better you do with paid search, the more money your business is going to earn, here's how Google calculates ad rank.
Are You Asking For Location Permissions? Your Users Expect Something In Return
When a consumer has opted to provide their data and real-time location information, brands need to think about all the ways they can use this data to make the customer experience more personalized and relevant.
What is Geofencing? How Does it Work?
From sending a tailored promotion when a customer enters a retail store to powering order-ahead food delivery, geofencing plays a key role in making mobile apps contextually aware.
Spotify Launches Voice-Enabled Ads
The interactive audio format opens a whole new frontier in digital advertising - one better for both consumers and advertisers.
The 10 Digital Video Best Practices in 2017
In case you haven't been paying attention, let me bring you up to speed. Video is everything on the internet right now. Instagram stories, YouTube, Facebook, every single platform is turning towards video. I won't even go into detail on the popularity of Netflix but let's just say that everyone I know has already binged … Continue reading The 10 Digital Video Best Practices in 2017
