The trends of increased use of digital devices, the roll out of 5G, and the fact that quarantined people can still use their phones means that the growth in digital ad spending should continue comfortably not just for 2020 but for the years to come.
Advertising on TikTok: Using This New Social Network to Reach Gen Z
he potent combination of music, innovative editing tools, and virality makes TikTok a teenager's dream. Users use it three times more per day than Instagram.
I just can’t even with Influencers anymore
So by using influencers you take unnecessary risks in order to have less performant campaigns with less functionality? When will the insanity stop??
Brands and Podcasting: A New Opportunity
Podcasts represent an alternative to traditional talk radio since they can be much more specific. They can be humorous, educational, inflammatory - you get the idea. In fact chances are you have listened to a podcast or two.
Brands in the Era of Privacy
Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.
