The Most Important Digital KPI

One of the most nebulous aspects of digital marketing is determining just how well a campaign met expectations. For pure players who only operate in the digital space, its actually quite easy. All performance data can be harnessed and evaluated. But for companies that operate in both offline and online space, defending the performance of a … Continue reading The Most Important Digital KPI

Vertical Video Formats

The days of cinematic landscape formats that favored wide angles, the rule of thirds, and everything that Alfred Hitchcock adored were numbered when Instagram launched allowing only square photos.   Then, Snapchat was launched to the delight of millenials whose raison d'être is to share everything they are doing. Snapchat continued to buck the video format … Continue reading Vertical Video Formats

How To Master Influencer Marketing in 2017

Influencers are the new media, therefore using influencers to spread your message is the new digital marketing. I'm not going to give you a listicle of 5 ways to optimize your influencer marketing, nor am I going to give you a bunch of case studies about what works best. Instead I hope to shed light … Continue reading How To Master Influencer Marketing in 2017

Highlights from Web Summit 2016 in Lisbon

For the first time, Europe's biggest tech and digital conference descended on warm Lisbon instead of rainy Dublin. Originally from the Emerald Isle, Web Summit had simply gotten too big, putting a strain on Dublin's infrastructure. Portugal, and Lisbon in particular, has been eager to pull in startups to fuel new growth into their economies. It … Continue reading Highlights from Web Summit 2016 in Lisbon

Pokemon Go: Joy, Exercise, and the Biggest Digital Marketing Opportunity Ever?

  The waves of the rising tide lap quietly at the dry sand in the clear darkness of a starry night. Black and infinite, the sea is nearly asleep like most of the residents in the dark houses that stud the beach of southern Brittany. Cold sand touches our toes from the edges of our … Continue reading Pokemon Go: Joy, Exercise, and the Biggest Digital Marketing Opportunity Ever?