The interactive audio format opens a whole new frontier in digital advertising - one better for both consumers and advertisers.
In case you haven't been paying attention, let me bring you up to speed. Video is everything on the internet right now. Instagram stories, YouTube, Facebook, every single platform is turning towards video. I won't even go into detail on the popularity of Netflix but let's just say that everyone I know has already binged … Continue reading The 10 Digital Video Best Practices in 2017
Job titles in digital tend to evolve just as fast as the platforms they rely upon. A few years ago it was all about Community Managers. They were seen as the key missing piece in building an audience around a brand or product. They were - and still are, of course - hybrid marketing and … Continue reading Being a Brand Content Manager: Frequently Asked Questions
One of the most nebulous aspects of digital marketing is determining just how well a campaign met expectations. For pure players who only operate in the digital space, its actually quite easy. All performance data can be harnessed and evaluated. But for companies that operate in both offline and online space, defending the performance of a … Continue reading The Most Important Digital KPI
The days of cinematic landscape formats that favored wide angles, the rule of thirds, and everything that Alfred Hitchcock adored were numbered when Instagram launched allowing only square photos. Then, Snapchat was launched to the delight of millenials whose raison d'être is to share everything they are doing. Snapchat continued to buck the video format … Continue reading Vertical Video Formats