How To Master Influencer Marketing in 2017

Influencers are the new media, therefore using influencers to spread your message is the new digital marketing. I'm not going to give you a listicle of 5 ways to optimize your influencer marketing, nor am I going to give you a bunch of case studies about what works best. Instead I hope to shed light … Continue reading How To Master Influencer Marketing in 2017

Coca-Cola’s “Liquid Content” Marketing Strategy

The world's most recognizable brand is definitely not hurting for talent. Coca-Cola has been celebrated for innovative, touching, and effective marketing for over 100 years. So clearly no one there was worried when this whole Internet thing came around and threatened to turn marketing on its head. Right? Creating a digital strategy that successfully incorporates … Continue reading Coca-Cola’s “Liquid Content” Marketing Strategy

All or Nothing: Why Written Content Is Essential

The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere. While this can be a boon for all types of business, it also means that competition is no longer local or even national. Your product is competing against products … Continue reading All or Nothing: Why Written Content Is Essential

A Brief History of Google’s Major Algorithm Updates

For SEO experts out there, nothing can cast a shadow over their efforts more than a pending Google search algorithm update. In the past, some of Google's major updates have served to erase years of efforts at winning the SEO game. But Google's updates have been based in improving the search experience by following news … Continue reading A Brief History of Google’s Major Algorithm Updates

How Content Marketing Fits into a Sales and Marketing Strategy

70% of B2B marketers are creating more content than they did one year ago, according to the Content Marketing Institute, and content marketers around the world are celebrating. The result of ten years of solid growth has resulted in a mature market where 86% of B2B businesses now use some form of content marketing. Yet … Continue reading How Content Marketing Fits into a Sales and Marketing Strategy