Facebook’s New Algorithm Spells Disaster for Brands and Publishers

facebook algorithm changes 2018

Remember back when Facebook told brands and publishers that they would be able to build up large communities and then reach them whenever they wanted? Those were the good old days. Now, Facebook has announced that it is strangling the organic reach of brands and publishers for the sake of their user experience. To be … Continue reading Facebook’s New Algorithm Spells Disaster for Brands and Publishers

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The Rise of Micro-influencers and What it Means for Digital Marketing

influencer marketing strategy

If 2017 was all about influencers, 2018 is all about microinfluencers. Like any media before it, the realm of influence quickly became saturated by brands hawking their wares in beautiful images created by people who have large audiences.   The ability of people to influence is different than other forms of media. If you run … Continue reading The Rise of Micro-influencers and What it Means for Digital Marketing

Being a Brand Content Manager: Frequently Asked Questions

brand content management frequently asked questions

Job titles in digital tend to evolve just as fast as the platforms they rely upon. A few years ago it was all about Community Managers. They were seen as the key missing piece in building an audience around a brand or product. They were - and still are, of course - hybrid marketing and … Continue reading Being a Brand Content Manager: Frequently Asked Questions

Zero-Click Buying: The Future of Ecommerce

If you haven't been paying attention lately, Amazon is eating the world. They are pushing into new physical areas with the acquisition of Whole Foods. They are rolling out immediate delivery services like Amazon Prime Now. They will soon be launching their own lines of food products.   Bezos's dream of creating the everything store … Continue reading Zero-Click Buying: The Future of Ecommerce