Zero-Click Buying: The Future of Ecommerce

If you haven't been paying attention lately, Amazon is eating the world. They are pushing into new physical areas with the acquisition of Whole Foods. They are rolling out immediate delivery services like Amazon Prime Now. They will soon be launching their own lines of food products.   Bezos's dream of creating the everything store … Continue reading Zero-Click Buying: The Future of Ecommerce

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Why The United Ejected Passenger Fiasco Will Not Hurt Its Brand

Quick informal survey: before two days ago, how many of you loved United Airlines? Yeah, I thought so. The video of the poor man getting ripped out of a plane due to the reality of over-booking looks bad. The screaming added a level of barbarism. The blood on his face when he came back only … Continue reading Why The United Ejected Passenger Fiasco Will Not Hurt Its Brand

Goodbye Nike: Breaking Up With A Brand

Brand loyalty is a serious thing. I need a new product, I'm not sure which one is the best. I go with what I know. I go with the brands I trust. But brand loyalty is also about emotion, and if there is one brand that hurdles over the competition in terms of emotion, it's … Continue reading Goodbye Nike: Breaking Up With A Brand