My Essay Featured in the New Book “Song Stories: Music That Shaped Our Identity and Changed Our Lives”

In the first exchange I ever had with Kyle Bylin, I led with the words 'alarmist' and 'short-sighted.' Not exactly the best way to start a conversation. I was responding to one of his articles back in early 2013 and felt that the headline was click-baity. I felt it didn't do justice to the nice … Continue reading My Essay Featured in the New Book “Song Stories: Music That Shaped Our Identity and Changed Our Lives”

Books For Entrepreneurs: “Why We Buy” by Paco Underhill

When people think of product development and product marketing, almost the entire focus is placed on differentiation and branding. Merchandising also plays an important role but often only as directed from the branding and development efforts and not based on the realities of what happens in a store. Almost no product starts with the question … Continue reading Books For Entrepreneurs: “Why We Buy” by Paco Underhill

Books For Entrepreneurs: “Buyology” by Martin Lindstrom

Raise your hand if you feel like you see too many advertisements on a daily basis. If you're anything like the average person in the modern world, you see hundreds if not thousands of marketing-related messages per day. If those ads all made a noise, you could be forgiven for believing that there was a … Continue reading Books For Entrepreneurs: “Buyology” by Martin Lindstrom

On The Importance of Books

You can find advice about anything anywhere, from health tips to exercise routines to lifehacks to the basics of entrepreneurship. In a certain way, the internet is an endless source of inspiration. But the internet is also an endless source of distraction, slowly removing your capability to live life fully by wasting your time with … Continue reading On The Importance of Books

Books for Entrepreneurs: “How To Lie With Statistics” by Darrell Huff

There is an old saying from somewhere: "numbers don't lie." That phrase is made up of letters, and it is definitely a lie. Numbers are one of the easiest ways to deceive people. Darrell Huff points this out in his incredible book "How To Lie With Statistics." When people see numbers they often get uncomfortable. … Continue reading Books for Entrepreneurs: “How To Lie With Statistics” by Darrell Huff