Content marketing is also known as inbound marketing for a reason. The content draws your potential clients in towards your services. But there is a gap between people coming to visit your site and people who click the contact or buy button. You have to reach a critical mass of traffic before statistics tip in … Continue reading Content Marketing Metrics: How to Correctly Measure Your Traffic
One of the most nebulous aspects of digital marketing is determining just how well a campaign met expectations. For pure players who only operate in the digital space, its actually quite easy. All performance data can be harnessed and evaluated. But for companies that operate in both offline and online space, defending the performance of a … Continue reading The Most Important Digital KPI
Since September 2015 this past year has been an absolute blur. I started my MBA here in Paris with 12+ hour days of classes learning about digital strategy and learning how to code. At the same time, I started my internship at Disneyland by diving head first into web analytics and reporting digital marketing and … Continue reading Working on my MBA Thesis: How Can Companies Hire Technical People in an Increasingly Freelance Job Market?
In the physical world, the concept of dwell time is important for advertisers and retailers. It makes sense, the longer someone stays in your store the more products they will see. The longer they stand in front of your screen the more ad impressions your network can deliver. No surprise then that dwell time is … Continue reading Increasing Online Dwell Time? Or Not?