The Most Important Digital KPI

One of the most nebulous aspects of digital marketing is determining just how well a campaign¬†met expectations. For pure players who only operate in the digital space, its actually quite easy. All performance data can be harnessed and evaluated. But for companies that operate in both offline and online space, defending the performance of a … Continue reading The Most Important Digital KPI

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Working on my MBA Thesis: How Can Companies Hire Technical People in an Increasingly Freelance Job Market?

Since September 2015 this past year has been an absolute blur. I started my MBA here in Paris with 12+ hour days of classes learning about digital strategy and learning how to code. At the same time, I started my internship at Disneyland by diving head first into web analytics and reporting digital marketing and … Continue reading Working on my MBA Thesis: How Can Companies Hire Technical People in an Increasingly Freelance Job Market?

Increasing Online Dwell Time? Or Not?

In the physical world, the concept of dwell time is important for advertisers and retailers. It makes sense, the longer someone stays in your store the more products they will see. The longer they stand in front of your screen the more ad impressions your network can deliver. No surprise then that dwell time is … Continue reading Increasing Online Dwell Time? Or Not?

How Cookies Work

If you live in the Eurozone, you will have noticed that every time you visit a new site, a banner comes up informing you that this particular site uses Cookies. Digitally-oriented people understand that the cookie is involved in some sort of website tracking. To analogue people a cookie looks like this:     The … Continue reading How Cookies Work

Every App Monetization Metric Explained

With so many acronyms out there, it's not always easy to keep track of what metrics you should be paying attention to if you are building, scaling, or managing an app. Every app has a different goal and is therefore¬†judged by different KPIs (key performance indicators). Whether an app is powered by advertising or in-app … Continue reading Every App Monetization Metric Explained